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- Sam's Club Spring '07 Catalog
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Suggested Reading
Al Ries: The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Ko Floor: Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
Pamela Danziger: Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Marty Neumeier: The Brand Gap: Revised Edition (2nd Edition)
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