Casey Ford

Jewelry Industry Branding Enthusiast

Favorite quote:

"Old luxury was about the thing, new luxury is about the experience". (Pam Danziger - author of the book Let Them Eat Cake)

Branding authority, marketing junkie, industry cheerleader. Whatever you choose to label him, Casey can be considered as the one of the most passionate of industry leaders when it comes to creating consumer brand equity for jewelry and watch manufacturers and their retailers.

Casey has been one of the biggest influences on the branding revolution in the jewelry industry and started his career back in 1972 when the only brands in a jewelry store centered around watches. At one time or another during his industry journey, Casey has held positions as varied as retail store manager for a mall jeweler to president of a jewelry manufacturing company to supplier of choice branding consultant to top 10 DTC sightholders. His branding acumen has helped launch a multitude of branding initiatives during the past 10 years.

It was out of these relationships that Casey saw the need for a company that could help the industry influence brands with the consumer in the retail environment through messaging and signage. Thus spawned the birth of The Duratran Co. in 1999, a company that now boasts a client list of over 200 different jewelry and watch manufacturers as well as over a thousand of the top jewelry retailers worldwide.

The start of the online weblog Brandzillas has long been a dream of Casey's. Brandzillas was created to provide the industry with a branding communication community so as to better meet the challanges of an evolving consumer and marketplace.

What's is your brand's experience promise and how do you communicate that with the consumer?

Feel free to contact Casey by phone at 800-962-3119 or call him on his cell at 231-206-1290.